Ωστόσο, αυτό δεν σημαίνει ότι όλες οι επιχειρήσεις θα πρέπει να εφαρμόσουν μια στρατηγική ψηφιακού μάρκετινγκ με τον ίδιο τρόπο.
λ.π. Θέλεις το ύφος να είναι άμεσο, φιλικό, αστείο, σύντομο κ.λ.π.
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Τα εμπορικά κέντρα, κάποτε εμβληματικά σύμβολα της καταναλωτικής κουλτούρας, πρέπει να προσαρμοστούν γρήγορα για να αποφύγουν την απαξίωση.